Benefits of OcuVend
Protect your practice
All eye care and medical practitioners face decreasing reimbursements and increasing expenses. The best ways to increase revenue are to see more patients and offer products, such as drops and supplements, out of the office. The problem is, when you sell products, someone has to STOP, take the time to upsell the product, which causes a backup in already increased patient flow. As a result, products are not sold with a very low conversion rate.
Typical Patient Scenarios
OcuVend vs Walmart!
Without OcuVend
Mrs. Jones: “What drop (or supplement) do you recommend Doctor”
You: “Well Mrs. Jones, I recommend drop X or supplement Y”
(Clock is ticking, you have 20 more patients waiting)
Mrs. Jones:”Where can I get drop X or supplement Y”
You: (checking your watch) “You can go to pharmacy A or X-mart, they may have it there or check Amazon, they probably have it. Here I will give you a coupon and a sample (if you have it).”
You then tell Mrs. Jones to have a great day, you’ll see her next time and instruct your tech or nurse to give Mrs. Jones a coupon and sample (if you have it). Your tech or nurse may or may not give Mrs. Jones the coupon and or sample and she’s hurried up front for her return appointment.
Mrs. Jones REALLY needs that OTC drop or supplement so she gets in her car and heads to X-mart or retail pharmacy A. Traffic is bad, Mrs. Jones is old…. She finally gets into the parking lot (after 30 minutes of battling traffic). She has to park in the middle because there are no spaces up front and she isn’t handicapped. She makes her way into the store and goes all the way back to the pharmacy section. She forgot the coupon and can’t remember what you recommended. It’s now been an hour since she’s left your office.
She studies the eye drop aisle for a good 20 minutes and starts to get confused because there are SO MANY options. She finally gets frustrated and buys Visine and Centrum Silver. Is that what you recommended? No, but this happens ALL THE TIME!
WITH OcuVend
Mrs. Jones: “What drop (or supplement) do you recommend Doctor”
You: “Well Mrs. Jones, I recommend drop X or supplement Y”
(Clock is ticking, you have 20 more patients waiting)
Mrs. Jones:”Where can I get drop X or supplement Y”
You: “We have all of these conveniently located in our OcuVend by check out. You have a wonderful day and I will see you next year.”
Mrs. Jones is escorted up front and checks out. She visits the OcuVend machine, taps on the interactive display and purchases her drops and supplements. She uses her credit card to purchase and the products are dispensed. It has taken her 5 minutes. She gets in her car and heads to lunch with her friends HAPPY because she can spend time doing what she enjoys and not trolling the aisles at X-mart looking for drops she can’t remember. She also tells all of her friends about the amazing, convenient experience she had at your office.
With OcuVend, the task of upselling is decreased by 99%,conversion rates are increased by 75% and patient confusion and agitation is reduced 100%! The machine is already loaded with your preferred products, you or your staff simply tell the patient what product is recommended, they then visit the OcuVend machine, make a selection, pay with their card and the product is dispensed. All turnkey, all automated. Patients have a pleasant, convenient experience and the burden of selling is taken off the practitioner and staff.